Automated alt text for accessible social walls
Make social media feeds more accessible with AI-generated alt text for images and video thumbnails. Support your EAA and WCAG 2.1 AA compliance efforts, trusted by universities, municipalities, and public sector organizations.
What is automated alt text?
Flockler automatically generates alt text for every image and video thumbnail in your social feeds, making your content accessible to visitors with visual impairments, meeting compliance standards, and improving SEO without any manual work.
Why automated alt text matters now
The European Accessibility Act has been in effect since June 28, 2025, and WCAG 2.1 AA is the benchmark applied across both EU and US markets for web accessibility compliance. Without proper alt text, organizations risk legal penalties, ADA litigation, and exclusion of visitors with disabilities. Flockler's automated alt text helps you meet these requirements without manually tagging thousands of social posts.
How Flockler's automated alt text works
AI-powered descriptions
Flockler's image recognition AI analyzes images and video thumbnails, then automatically generates accurate descriptions added directly as alt attributes in the HTML.
No setup required
Available automatically on Business, Pro, Premium, and Agency plans. The feature works quietly in the background from the moment you create your feeds.
Edit when needed
View and edit any generated alt text directly from your Content tab. While the AI handles the heavy lifting, you maintain full control over every description.
Supported across all channels
Alt text is automatically generated for content from all social media platforms.
Automated alt text media types
Alt text is generated for static images and video thumbnails from social media posts. It does not apply to text-only posts, video files themselves, or manually added posts, though you can add alt text to manual posts by editing them directly.
Language and translation
Alt text is generated in English by default. If your visitors use browser translation tools like Google Translate or Microsoft Edge Translator, the alt text will be translated along with the rest of the page. Note that if you embed Flockler via an iframe, translation tools won't affect the content inside it, as it's hosted separately from your main page.
Benefits of automated alt text
Meet compliance requirements
Help meet EAA, WCAG 2.1, and ADA compliance requirements without manual effort. VPAT forms are available on request for public sector organizations.
Save hours every week
Eliminate the manual task of writing descriptions for every social media post. Free your team to focus on strategy instead of administrative work.
Improve SEO
Search engines use alt text to understand images, improving your content's discoverability and rankings.
Deliver inclusive experiences
Make your content accessible to visitors using screen readers, ensuring everyone can engage with your social proof.
Maintain consistency
AI-generated descriptions follow the same quality standards across thousands of posts, avoiding human errors and inconsistencies.
Scale without limits
Each image automatically receives a proper description.
Simple setup.
Powerful results.
Deploy social feeds in minutes, manage hundreds at enterprise scale. Collect, moderate, and publish social content across all your digital properties without technical resources or complexity.
A clear workflow, from setup to scale
Choose your sources and start collecting content instantly.
- One-click connection to Instagram, Bluesky, LinkedIn, TikTok, and 10+ platforms
- Aggregate by account, hashtag, mention, or custom parameters
- Organize content into Sections for different campaigns or properties
- Choose AI filtering, manual approval, or automatic publishing
Deploy beautiful displays everywhere
Design your display, customize branding, and embed across all properties.
- Choose from four layouts: Wall, Grid, Carousel, or Slideshow
- Customize colors, fonts, and styling to match your brand
- Build custom designs with CSS or API for complete control
- Embed unlimited displays across websites, apps, intranets, and screens
Control what appears and where
Filter, moderate, and organize content for each audience and display.
- Pin standout posts and drag to reorder content
- Edit posts to add tags, CTAs, and alt text
- Hide content you don't want displayed
- Review and approve posts in your Inbox (if using manual moderation)
Everything you need. Nothing you don't.
Flockler automatically generates editable alt text for images and video thumbnails across 10+ social platforms, with no manual tagging required and no limit on posts. This covers WCAG 2.1 AA, EAA, and ADA defensibility standards out of the box, meeting both EU and US compliance requirements. Available on Business, Pro, Premium, and Agency plans.
Frequently asked questions
Automated alt text is available on Business, Pro, Premium, and Agency plans. Basic plan users can still add alt text manually to any post by editing it before publishing.
Yes, but only for video thumbnails (the cover image). Alt text is not generated for the video file itself. This applies to videos from YouTube, TikTok, and all supported platforms.
Alt text is generated in English by default. However, if your website visitor uses a browser translation tool (like Google Translate), the alt text will be translated along with the rest of your page. Note that iframe embeds cannot be translated by browser tools.
Yes. Flockler's automated alt text helps you meet EAA requirements, which reference WCAG 2.1 guidelines. For US customers, WCAG 2.1 AA is also the standard the DOJ and courts apply when evaluating ADA web accessibility, so meeting it strengthens your position in both markets. We work with universities, cities, and public organizations where WCAG 2.1 compliance is standard.
Flockler's automated alt text follows WCAG 2.1 guidelines, the same standard the US Department of Justice and federal courts consistently reference when evaluating ADA web accessibility requirements. While there is no single codified web accessibility law in the US, WCAG 2.1 compliance is widely recognized as best practice and your strongest defense against ADA-related litigation. We recommend consulting your legal or accessibility advisor to confirm compliance for your specific situation.
Pronto a
Display social media content that meets accessibility standards and protects your organization from compliance risks.
Flockler's automated alt text supports WCAG 2.1 compliance. Requirements vary by organization, jurisdiction, and use case. We recommend consulting a legal or accessibility advisor to confirm the compliance standards applicable to your organization.