Summary
- A live social media wall display feeds from different social media platforms for more engagement on websites, email campaigns, and in event screens.
- Embedding social media walls helps to boost attendee participation, amplify event content, and add a gamification element for more engagement.
- Different types of social media walls for events include live social walls, interactive social walls, curated social walls, hashtag social walls, and video social walls.
- Social wall examples include Harvard University and the FIFA Museum.
If you're hosting a conference, trade show, or brand activation, there are hundreds to thousands of people in the room. And in 2025, you can be certain that a large portion of the crowd will be engaging in such activities as posting photos, sharing moments, and tagging your event with hashtags.
What if we told you this could push past geographical boundaries and take your event global via the internet? Not just, that, but you could capture all that activity and display it live on giant screens throughout your venue? That's a social media wall, and it's one of the most powerful tools for boosting engagement at modern events.
In this guide, we'll show you what social media walls for events are, why they work, and how to set one up for your next event using Flockler.
What Is a Social Media Wall for Events?
A social media wall is a live display that aggregates posts from attendees across multiple social platforms such as Instagram, Facebook, X (Twitter), LinkedIn, TikTok and more. It pulls posts in real time using hashtags, mentions, or geo-tags, creating a dynamic feed that reflects what your audience is sharing about your event.
Think of it as a digital bulletin board that updates every few seconds. When an attendee posts a photo from your conference with your event hashtag, it appears on screens throughout the venue within moments.
How it works:
An attendee takes a photo at your event and posts it to Instagram with your branded hashtag (#YourEventName). The social wall platform catches that post and displays it on your screen. Other attendees see the photo, feel included, and are inspired to share their own content. The cycle continues, creating a continuous stream of authentic event moments.
Why Use a Social Media Wall at Your Event?
The benefits go beyond looking cool. Social media walls create energy and participation. They make attendees feel like they're part of something bigger. They also extend your event's reach beyond the venue. For example, people watching the wall tag their friends, comment, and share, amplifying your event on social platforms long after it ends.
Here's what social walls actually do for your event:
Boost Real-Time Engagement
When attendees see their posts displayed on a 10-foot screen, they get excited. They tell their friends. More people start posting. Your event's energy shifts from passive to participatory.
A social wall transforms your event from something people attend into something people actively contribute to. This keeps attendees engaged and invested in the experience.
Display Authentic UGC and Community Moments
Attendee-generated content is far more powerful than branded content. When people see real photos, real testimonials, and real moments from other attendees, trust builds instantly.
A social wall showcases this authenticity at scale. It proves your event is valuable and worth talking about. Potential attendees watching social media see proof that your event delivers real experiences and real community.
Drive Social Visibility for Sponsors and Partners
If your event has sponsors, a social wall is free advertising for them. You can highlight sponsor posts, branded hashtags, and sponsored content alongside attendee posts.
Sponsors get visibility in front of hundreds of engaged people. Attendees see sponsor logos and messages naturally integrated into the event experience. Everyone wins.
How to Set Up a Social Media Wall for Your Event With Flockler
Ready to create your social media wall? Here's how Flockler makes it simple:
Step 1: Define Your Event Hashtag and Platforms
Choose a memorable, unique hashtag for your event (e.g., #TechConf2025). Make it easy to spell and short enough to type quickly.
Decide which platforms matter most. Most events focus on Instagram and X, but include Facebook and LinkedIn if your audience uses them.
Write down your hashtag and platform strategy. You'll need this for the next step.
Step 2: Choose a Social Wall Tool (Why Flockler Is Easiest)
You have options: Walls.io, Taggbox, and others all offer social walls. But Flockler stands out for event organizers because it combines simplicity with power.
With Flockler, you don't need technical skills. No coding. No complicated setup. Just connect your social accounts, choose your platforms, and you're ready to go.
Flockler also includes AI-powered moderation, custom branding, sponsor integration, and a live analytics dashboard, all built in.
Step 3: Connect Your Social Platforms and Create Your Feed
Log in to your Flockler account and head to Create New Feed. Select the social platforms you want to monitor (Instagram, X, Facebook, LinkedIn, etc.).
Enter your event hashtag. Flockler will immediately start pulling posts tagged with that hashtag.
You can also add secondary filters, such as location, specific accounts, or keywords, to narrow down what appears.
Step 4: Curate and Moderate Posts
Not every post that uses your hashtag should display. Someone might post with your hashtag accidentally, or inappropriate content could slip through.
Flockler's moderation tools let you approve or reject posts manually. You can also use AI filters to automatically block spam, duplicates, or flagged content.
This ensures your wall always displays on-brand, appropriate, and relevant content.
Step 5: Customize Your Display
Make your wall match your event's look and feel. Upload your event logo, choose colors, adjust fonts, and add sponsor logos or featured content sections.
Flockler offers multiple layout options: grid, wall, carousel, or timeline. Pick the one that best suits your venue setup and audience.
Step 6: Display on Large Screens or Virtual Event Pages
Get your embed code or screenshare link from Flockler. Connect it to the screens in your venue like a projector, TV wall, or digital signage.
If you're running a hybrid event, add the feed to your virtual event page so remote attendees see the same live content as people on-site.
Step 7: Monitor and Engage
During your event, watch the feed in real time. Reply to posts, thank attendees for sharing, and highlight standout content by pinning or featuring it.
Flockler's analytics dashboard shows you real-time metrics: total posts, engagement rate, reach, and top contributors. After your event, you'll have data proving the wall's impact.
Examples of Social Media Walls in Action
1. Harvard University - Social wall for ceremonies and sports events
Harvard University uses a social wall to showcase content related to its various ceremonies and sports events. For ceremonies like welcome days and convocations, they ask students and parents to share their special moments using hashtags on social media and later display them on websites and display screens. They also showcase content this way during sports events by nudging the audience to share their match experience.
2. FIFA Museum - Live-updating Instagram wall for events
FIFA Museum, run by the FIFA organization, engages its audience during events using a social wall. They use Flockler to pull content from Instagram using their account handle and hashtags, displaying itas a slideshow on their event screens and jumbotrons. The Instagram wall displays around 15 slides that auto-update as and when new posts appear on Instagram. This helps boost fan engagement and drives more attendees to post content.
Thousands of events use Flockler's social walls every year. The pattern is consistent: engagement shoots up, attendees feel more connected, and event reach extends far beyond the venue.
Elevate your Event Social wall with Flockler
A great event creates moments. But a great event with a social media wall creates memories that live online forever.
Flockler simplifies this with:
- AI Moderation & Content Filters. Automatically filter spam, duplicates, and inappropriate content. Approve posts with one click.
- Custom Branding. Match your event's look. Add logos, colors, and branded sections. Make the wall feel like an official part of your event experience.
- Sponsor Highlights. Create dedicated sections for sponsors. Feature their content alongside attendee posts. Sponsors get the visibility they paid for.
- Multi-Channel Support. Pull from Instagram, X, Facebook, LinkedIn, TikTok, YouTube, and more. One wall, all platforms.
- Live Analytics Dashboard. Track posts, engagement, reach, and top contributors in real time. See exactly how much impact your social wall is creating.
- Simple Setup. No technical skills required. Most event organizers have their wall running in under an hour.
- Customer Support. Our team is here if you need help. Get responses fast, because events don't wait.
Ready to make your next event unforgettable? Start your free trial today and set up your first social media wall in minutes. No credit card required.
FAQs
What is the best social media wall for events?
The best social media wall depends on your needs, but Flockler is the top choice for events because it combines ease of use, AI moderation, custom branding, and live analytics without requiring technical setup. Other popular options include Walls.io and Taggbox, but Flockler's event-specific features make it the most straightforward choice.
Can I use a social media wall for hybrid or virtual events?
Absolutely. Display your social wall on screens at your in-person venue and embed it on your virtual event platform simultaneously. Remote attendees see the same live feed as people on-site, creating a unified experience across both formats.
How do I make a social wall interactive?
Encourage attendees to post with your hashtag before and during the event. Announce the hashtag at the opening, include it on signage, and mention it during sessions. You can also gamify it by highlighting the most liked posts or retweeting standout content during the event to inspire more participation.
Does a social wall show posts instantly?
Most posts appear within 30 seconds to 2 minutes of being published. The exact timing depends on platform APIs and content volume. During peak times (like right after a keynote), there may be a slight lag, but Flockler prioritizes speed to keep your wall feeling live and current.
How do I moderate inappropriate content?
Flockler's AI automatically filters spam and flagged content. You can also manually approve or reject posts before they display. Most event organizers set up their moderation preferences beforehand so appropriate content flows through automatically, and only questionable posts require review.
Can I use a social wall after my event?
Yes. Many organizers keep their social walls active for weeks after events to continue showcasing content and engagement. You can also archive your wall's analytics and top posts for marketing, reports, or future event promotion.
