How to Pick the Best Social Media Aggregator for Your Business

Your social media presence is more than a communication channel; it is a trust signal that reflects your brand’s voice and community. 

With the right aggregator tool, brands can repurpose their social content easily across websites, event screens, and online stores. This not only helps you extend user-generated content reach but also makes it easier for viewers to connect with your brand story.

Beyond repurposing, an aggregator tool also helps promote other social campaigns, such as hashtag campaigns or new launches at multiple touchpoints. This keeps your audience engaged for a longer period. 

The key is to display positive and brand-relevant social feeds on your embedded social walls. 

The right aggregator tool automatically displays only the appropriate content on the social walls, in brand-aligned themes that enhance your engagement and conversion rates. 

In this blog, learn how to pick the best social media aggregator for your business, as we cover:

• Why choosing the right aggregator tool matters
• Non-negotiable features to look out for, and
• Common mistakes to avoid while selecting one

Let’s dig in!

Why choosing the right social media aggregator matters 

A social media aggregator pulls content from all social media channels and displays it on your website pages, event displays, or online stores. 

But not all social media aggregator tools are built the same. They differ in features, customization, pricing, and usability. 

Some tools only allow you to extract posts from a single platform at once, and others might offer fewer moderation filters. 

A wrong choice of tool can have a negative business impact. 

If the tool doesn’t support proper moderation, spammy or irrelevant posts might appear on your website or event screens, damaging brand credibility. Poor customization of the social wall can also hurt your brand identity, leading to branding inconsistencies.

From a revenue standpoint, a weak aggregator means missed opportunities to use user-generated content (UGC) as social proof. Instead of boosting conversions, the feed may confuse visitors, reducing trust and lowering sales.

A wrong choice can also lead to increased team loads. If the tool requires too much technical knowledge, your team will need to invest more effort. 

Poor usability can also mean constant troubleshooting, training, or back-and-forth with customer support. Over time, this drains the team’s productivity. 

Non-negotiables when choosing a social media aggregator 

Platform compatibility & integrations

Your social media aggregator tool must support all major platforms (Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and others). 

It should also offer smooth integrations with all major websites (WooCommerce, Shopify) and e-commerce enabler tools. 

Check if the connection to all these platforms is smooth and doesn’t require much technical work. 

Content curation & moderation features

Select the tool that provides robust content moderation support for filtering out spam and blocking unwanted content. It ensures your embedded social wall doesn’t showcase any anti-brand posts. 

Also, check if the tool offers automated moderation support or an AI content moderation tool to simplify your content moderation process. 

Customization & branding

Check the tool’s layout and design editing options to confirm design flexibility. The more options the tool offers, the easier it is for your team to maintain brand identity alignment. Also, make sure the customization is easy to do and does not require technical expertise. 

Display options

Whether embedding on a website, showcasing on event screens, or using social walls in retail spaces, the tool should provide multiple display options suited to different business needs. 

Real-time updates

Your aggregator should refresh content instantly or at short intervals. Real-time updates are key during live events, product launches, or trending campaigns where timing is everything.

Also on the website, the updated social wall makes sure website visitors catch up to the latest campaigns every time they visit the website. 

Analytics & reporting

Analytics help track impressions, engagement, and conversion impact. Without these insights, you won’t know if your aggregator is actually driving results. It is better if the tool offers native analytics or an easy add-on.

Scalability & pricing

Diligently evaluate all pricing plans your selected tool offers. It does two things:

• It helps you understand what your plan actually offers, and there are no hidden charges or any other requirements for add-ons.
• It also makes sure the tool offers scalable plans and advanced features for bigger needs.

Customer support & onboarding

Reliable support and smooth onboarding will reduce downtime and frustration. Look for providers offering quick response times, training resources, and dedicated assistance.

Common mistakes to avoid when choosing a social media aggregator

1. Ignoring platform compatibility

Many businesses ignore the potential of platforms’ compatibility with new social platforms. For example, they often restrict checking the platforms’ integration to a limited number of major platforms. 

While that can suffice your needs as of now, it can limit your future growth. If you're searching for a new tool, make sure to check if it offers integration with the emerging platforms as well, such as Bluesky. 

This ensures that as your social media strategy evolves, your selected aggregator tool is ready to grow with you.  

2. Prioritizing price over value

While budget is one of the goals marketers need to meet when choosing a social media aggregator tool, the primary goal is to look for essential features in a tool, such as analytics, customization, and strong moderation. 

Prioritize value over price; if the core features are missing, businesses will need to purchase add-ons, which will ultimately increase costs in the long run. 

3. Neglecting customization options

While looking for big features, also check the customization depth the tool offers. This is important to check, as weak customization options can make your social walls less aligned to your brand personality or seasonal themes. 

4. Underestimating customer support

Without strong onboarding and responsive support, your team could face unnecessary downtime, added workload, and missed opportunities. Do check customer support options diligently before deciding on the tool.

5. Ignoring scalability

Some businesses only check feature compatibility with their current needs, which could be smaller campaigns. But you must not overlook future scaling needs.

Review the pricing tiers (to see if there are bigger plans for larger companies) and case studies to check if bigger brands are successful in using the tool.  

How Flockler ticks all the boxes 

Flockler is an easy-to-use social media aggregator tool that requires zero technical knowledge from users to operate. 

It offers integration with all major social platforms, including Instagram, Facebook, X (formerly Twitter), Bluesky, YouTube, LinkedIn, TikTok, Pinterest, etc, and supports multiple languages for more targeted social walls. 

Flockler users also get access to Garde AI, an intelligent AI content moderator that helps marketers save time and automatically filter out spammy content from their social walls. 

Here is how to add social walls with Flockler in four easy steps:

Step 1. Sign up for your Flockler account 

Try our 14-day Free Trial to get started. 

Step 2: Select social feeds

Tap “Automated Feeds” to create a new social wall. 

Next, select a social platform of your choice, and mention the type of content you want to display on your social walls.

In case of rights issues, Flockler’s Rights Management allows you to request UGC rights at scale and track approvals without manual work.

Step 3: Moderate your posts and choose the layouts

Flockler offers three moderation options:

• Automated moderation: In this, your social media walls update every 5-15 minutes, while still giving you the option to hide unwanted posts or block specific users.

• Manual moderation: Your selected social feeds are first saved in your inbox, and you can review them and then publish them. 

• Garde AI moderation: Garde AI uses machine learning to automatically filter out irrelevant content from your social walls. 

Next, choose one out of four different layouts Flockler offers: Social Wall, Grid, Carousel, and Slideshow. 

Users can create multiple layouts and display different social walls on multiple webpages or digital screens.

Step 4: Copy the code and embed it on any website or digital signage

At the final stage, users can edit the look & feel of your layout.

Now, your social wall is ready. You can copy and embed the code on your websites, event screens, and online stores.

Your content deserves more visibility.

Sign up for a free trial ​​​with Flockler and watch your engagement and conversions soar!

Quick checklist for choosing your social media aggregator 

Final Thoughts

Social media aggregator tools don’t just collect posts. They create an experience for your customers. 

As you compare options, study the capabilities of features in depth and consider if they offer scalable plans and integration with emerging social and website platforms.

Learn the 12 best social media aggregators for your needs here. Once you get your top options, book a demo/free trial to make the final decision. 

FAQs

How can I compare social media aggregators effectively before buying?

To compare social media aggregators, compare platform compatibility with social platforms and website platforms. Some of the major features to look out for are customization depth, AI moderation, ease of usability, customer support options, and add-on requirements.

What hidden costs should I look out for when selecting a social media aggregator?

When selecting a social media aggregator tool, study the pricing model deeply, and check out the usage limits of social feeds. Look out for the pricing that varies for the website, event, or store display. Check if the tool offers built-in analytics or if there is an extra charge for priority customer support.

How important is mobile responsiveness for a social media aggregator?

Mobile responsiveness is a very important feature to check in your social media aggregator tool. A responsive tool makes sure your social walls adapt to different screens without disrupting the brand's look and feel. At live events as well, mobile optimization offers a consistent experience to all attendees.